Traditional roles in the music industry, such as the A&R coordinator to find and develop talent for a record label, have changed drastically due to the internet. The only way to be signed to a contract was to audition and impress the artist & repertoire (A&R) coordinator. Now artists connect directly with fans via social media pages, websites with information and music videos, and promoting shows in local venues. Many followers, an established fan base, and a demonstration of talent are more likely to boost the careers and earn record contracts for singers and musicians than struggling to get a meeting with a talent coordinator.
Large labels originally had the clout to sign the best musical artists available. The smaller labels may produce a hit record or two but were basically independent and recorded regional talent. The playing field has leveled because talented and popular performers are just as likely to seek out a small label today or create their own music in a home studio. For some performers the focus of a music career is to make huge sums of money, while others want to have the freedom and control to write, mix, and perform whatever music they desire.
Changes Throughout the Industry
Record companies are not the only aspects of the industry that are changing constantly. People can learn skills, earn degrees or certificates, and discover available career opportunities via software products, online classes, and website resources. Explore music schools around the globe, get advice from current recording artists, and get help regarding the industry and navigating what is expected from different positions today. Understanding the details and processes for success brings people one step closer to the career of their dreams.
Who to Contact?
Some roles within the industry have diminished, some have been created to handle music submissions, and many still exist intact. Knowing exactly who to contact and how when the time is right is critical. Sending in a audio file of session music to the wrong person can lead to that file becoming discarded or lost. One resource offered on some websites is updated contact lists for the appropriate industry professionals. Music publishers, booking agents, entertainment attorneys, and record company production directors are examples of available contact lists for major cities associated with musical productions or genres.