Nowadays, there are over than a billion smartphones scattered all across the globe. And with the handiness of click to call, businesses are receiving more customer-initiated phone calls as a result of their mobile marketing pursuits. But how in particular does it work and what are its most valuable benefits?Increased Valuable Leads
Pay per call is the most efficient technique in terms of attracting a mobile market. Instead of taking mobile customers to a web page with a form, they only need to tap a button to be instantly connected to your business.
Driving phone calls actively allows you to capture a bigger chunk of your mobile audience, as well as connect real time with your best leads. Based on a research study, phone calls conversion rates range from 30% to 50%, as opposed to only 1% to 2% for clicks.Lead Quality Control and Fraud Prevention
When you add phone calls to your marketing mix, you’ll soon observe an improvement in lead quality for two key reasons:Adding phone calls to your marketing mix will soon lead to a rise in lead quality for two primary reasons:Introducing phone calls to your marketing mix will fast results in an increase in lead quality for two major reasons: First, as we have mentioned, phone calls are automatically of higher quality than digital leads because people calling have more intent to buy. They also have the tendency to buy more often, and spend a bigger amount, having the benefit of personalized assistance from a sales staff who can answer their questions and provide solutions to their concerns.
Moreover, calls have 100% contact rates, as opposed to possibly old or recycled digital leads. Second, with pay per call, quality controls are in place so that you only get calls that you actually want. Quality criteria and filters can be easily set up to make sure that you’re not wasting your resources on useless calls.Increased ROI
With pay per call, you will be able to capture new leads and customers, and you will notice a higher return on your media investments. Essentially, you’re earning from an entire new traffic flow, and when you pump up lead volume, and maintain and even enhance quality, you are assured of a bigger ROI.
Total Visibility and Control
In digital marketing, you’re always getting insights and applying them in online conversions and the process that leads to a sale. Pay per call gives you the same visibility, with insights that are impossible to get from digital transactions.
These insights and tools allow you to optimize for particular campaigns and for your general strategy in an easier and more effective manner. It will be easier to decide how to set your budget so as to give you the biggest return, and how your campaigns, messaging and total customer experience may be improved.
Smartphones will not be going away anytime soon, so why not as take advantage of call traffic now? Pay per call, lets you take in more valuable leads, define lead quality, increase ROI, and get access to crucial conversion data.